Amid growing concerns about the influence of artificial intelligence (AI) in political campaigningrich711, the Election Commission (EC) issued a new advisory on Thursday urging political parties to adopt greater transparency and accountability in their use of AI-generated content. 

The advisory is in response to the increasing use of AI technologies in shaping voter opinion and the potential risks of misinformation.

The advisory outlines new guidelines for political parties, requiring them to label any AI-generated or digitally enhanced content – such as images, videos, audio, and other materials – with clear notations like “AI-generated,” “Digitally Enhanced,” or “Synthetic Content.” This labelling initiative aims to ensure that voters can distinguish between authentic and AI-modified media.

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In addition to labelling, the Election Commission has mandated that political parties include disclaimers when disseminating campaign advertisements or promotional content that incorporates synthetic content. This measure is intended to uphold the integrity of electoral processes and prevent the spread of misleading information.

Chief Election Commissioner Rajiv Kumar previously expressed concerns about the growing impact of AI, particularly the use of deepfakes in spreading misinformation that could undermine public trust in elections. He highlighted the potential risks of AI in compounding issues related to misinformation, which can distort voter perceptions and erode confidence in democratic processes.

The Election Commission’s move comes after the introduction of guidelines for the ethical use of social media platforms during last year’s Lok Sabha elections. The guidelines sought to regulate the use of digital tools and platforms in political campaigns, with a focus on promoting transparency and reducing the spread of false information.

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With advancements in AI making it easier to create highly convincing synthetic content, including altered videos and images, the EC’s new advisory stresses the importance of maintaining transparency in political messaging.

On Tuesday, deep inside Chinese Mongolia, the Harmanpreet Singh-led Men in Blue did just about enough to beat a spirited Chinese side. The occasion: the final of the Asian Champions Trophy 2024.

“The increasing use of AI technologies in political campaigning has the potential to significantly influence voter opinion and trust,” the commission stated in its communication to heads of recognised national and state political parties.

Delhi Assembly Elections are scheduled for February 5 and the counting of votes are scheduled for February 8. 

(With PTI inputs)rich711